Speed + Confidence Create the Best Service; Build Trust and Confidence

Recently, I read that “speed + confidence” creates the best service.   As service is the top priority of our business, this bit of advice seems to be appropriate.  

Here are two simple points, both of which represent the best way to lose business and lose a customer.

1.    “Sir, we will get back to you…” (perhaps the most overused phrase in business).   This surely loses trust in your prospect because it indicates you do not know, and you are not prepared to address his problem and fulfill his needs.

2.     The system (operating, management) is more important than the customer.  We do things right, by our rules, and not do the right thing for our customer.  This shows what is more important, and it is not the customer.

If we want to build trust and confidence with the customer, how about considering the following,

a.    Let me check that for you right away

b.    Here is what I can do for you right now

c.    Give me two minutes, I will resolve this

This clearly shows speed and confidence.   The time element is “right away,” “now,” and the confidence is  “I can do…,” “I will resolve this.”

The good thing about providing service is that it is simplistic and logical.  The customer is looking for good service and a solution to his problem as quickly as possible.   If your product is the solution and you can present it with service to match, he will buy.   This is elementary and not complex.   As you prepare to meet your prospect and customer, remember, speed + confidence creates the best service.

If you cannot deliver in this manner, find out why.   What do you need to change to deliver in this manner?   Take care of your customer with the best service, and your customer will take care of you.