The financial health of the park in 2000 was a serious concern. It had a stagnant annual attendance for 4 consecutive years, which...

I. The Birth of Halloween – a new beginning, almost a revolution This is an amazing story, and this milestone is...

I. Acting on the opportunities – Special Events Three principles have clearly guided Ocean Park since its inception. ...

III. Addressing the situation analysis I learned early in my career that when in doubt or in times of need, “go back to...

We have previously talked about the importance of planning, having a plan to follow for everything we do. “Nobody plans to fail, but...

Credit: T&T Supermarket There are numerous stories and case studies about successes in business. The story of T&T Supermarket should be included. For the past 10 years, my wife and I have regularly taken a two-hour drive from our Seattle suburb in Lynnwood to Richmond, B.C., to enjoy excellent Chinese cuisine and to shop at T&T Supermarket. Since first learning about this successful supermarket in Canada, we hoped that it would one day be in the Seattle area. Today,

For anyone in the service industry, one of the most frustrating experiences must be seeing a customer ignored for whatever reason. ...

When I worked with our external consultants, in particular the Advertising and PR agencies, I wanted them to be clear about our...

We just appointed a new PR agency, and on a warm and sunny spring afternoon, I sat down with the representative from the PR agency to...

In the last article, we looked at Branding with regards to your company and the product you sell. Today, we want to take a look at...

Branding is vital in the success or failure of business. We hear this question constantly, what is your Brand? So, how do we define a...